Think for a moment about how you approach any eCommerce website as a consumer. Do you browse to the exact location that you have in mind, according to your on-site search, or are you on the lookout for eye-catching, perhaps even interactive visuals that can showcase several aspects of a product that you are interested in?
This is the beauty of 3D product visualization: Being able to have online demonstrations for potential customers where they can rotate, flip or even do a 360-degree exploration of any product one could have possibly thought of. Just like you would take an item off a shopping rail to inspect it from all sides, or move around kitchenware items to get an idea of their designs, these 3D renders provide the ultimate motivation that can turn a simple browsing experience into one that converts into a sale.
The facts speak for themselves:
- According to Shopify, retailers who use 3D to create online shopping experiences have seen an uptick of 94% in sales.
- Forbes noted in a study that 3D marketing can boost conversions by 40%.
- A Salsify survey also noted that 360-degree photos could inspire discovery (based on 29% of respondents in their study).
