Think for a moment about how you approach any eCommerce website as a consumer. Do you browse to the exact location that you have in mind, according to your on-site search, or are you on the lookout for eye-catching, perhaps even interactive visuals that can showcase several aspects of a product that you are interested in?
This is the beauty of 3D product visualization: Being able to have online demonstrations for potential customers where they can rotate, flip or even do a 360-degree exploration of any product one could have possibly thought of. Just like you would take an item off a shopping rail to inspect it from all sides, or move around kitchenware items to get an idea of their designs, these 3D renders provide the ultimate motivation that can turn a simple browsing experience into one that converts into a sale.
The facts speak for themselves:
- According to Shopify, retailers who use 3D to create online shopping experiences have seen an uptick of 94% in sales. Boosting sales with 3D modeling in eCommerce offers several advantages: Increased Customer Engagement: 3D models allow customers to interact with products in a more engaging way, fostering a better understanding of the item. Higher Sales Conversions: Realistic 3D representations can help convert browsers into buyers, as customers feel more confident in what they’re purchasing. Reduced Product Return Rates: Customers are less likely to return products when they have a clear, detailed understanding of them prior to purchase, thanks to the realistic presentation that 3D modeling provides. Overall, incorporating 3D modeling in eCommerce can significantly enhance the shopping experience and contribute to improved sales performance
